Top Beauty & Cosmetics Websites in the United Kingdom

Key Insights on Top Beauty & Cosmetics Websites in the United Kingdom on January 2026

As of January 2026, boots.com leads Beauty & Cosmetics in the United Kingdom with 22.34M monthly visits. Its audience skews mobile-first (22.54% desktop / 22.54% mobile), and traffic is down month over month -45.35% and up year over year 33.09%. superdrug.com holds second with 6.56M visits and a mobile-leaning mix (19.78% desktop / 80.22% mobile), while lookfantastic.com ranks third with 6.13M visits.

Across the leaders, mdacne.com is the most mobile-first (98.71% of visits), whereas perfumesclub.co.uk is the most desktop-reliant (53.95%). Momentum favors greenpeople.co.uk in the latest month (73.32%), while theperfumeshop.com shows the steepest pullback. On a yearly view, scentbird.com posts the strongest expansion (2,288.92%), contrasted with parfumdreams.co.uk (-51.29%).

Acquisition patterns also differ: boots.com is driven primarily by search, boots.com by direct, and boots.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.