Top Beauty & Cosmetics Websites in Kenya

Key Insights on Top Beauty & Cosmetics Websites in Kenya on January 2026

As of January 2026, fragrantica.com leads Beauty & Cosmetics in Kenya with 31.26K monthly visits. Its audience skews desktop-first (54.99% desktop / 54.99% mobile), and traffic is down month over month -23.48% and up year over year 110.56%. cultbeauty.co.uk holds second with 8.03K visits and a mobile-leaning mix (9.92% desktop / 90.08% mobile), while tangleteezer.com ranks third with 7.44K visits.

Across the leaders, salon-services.com is the most mobile-first (100% of visits), whereas loreal.com is the most desktop-reliant (100%). Momentum favors auntjackiescurlsandcoils.com in the latest month (3,615.25%), while bebeautiful.in shows the steepest pullback. On a yearly view, tangleteezer.com posts the strongest expansion (21,430%), contrasted with garnier.com (-79.83%).

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 55 of the top 100 sites are direct-led, 33 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.