Top Beauty & Cosmetics Websites in Denmark

Key Insights on Top Beauty & Cosmetics Websites in Denmark on January 2026

As of January 2026, matas.dk leads Beauty & Cosmetics in Denmark with 3.24M monthly visits. Its audience skews mobile-first (23.75% desktop / 23.75% mobile), and traffic is down month over month -25.59% and up year over year 28.35%. luxplus.dk holds second with 432.67K visits and a mobile-leaning mix (22.22% desktop / 77.78% mobile), while nicehair.dk ranks third with 283.73K visits.

Across the leaders, supergoop.com is the most mobile-first (100% of visits), whereas myskin.dk is the most desktop-reliant (100%). Momentum favors fragrantica.ro in the latest month (218,080%), while dermaspace.dk shows the steepest pullback. On a yearly view, rpgshow.com posts the strongest expansion (16,965.78%), contrasted with vitacreme.dk (-68.76%).

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 68 of the top 100 sites are direct-led, 19 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.