Top Beauty & Cosmetics Websites in Bulgaria

Key Insights on Top Beauty & Cosmetics Websites in Bulgaria on January 2026

As of January 2026, notino.bg leads Beauty & Cosmetics in Bulgaria with 1.15M monthly visits. Its audience skews mobile-first (20.6% desktop / 20.6% mobile), and traffic is up month over month 6.11% and down year over year -20.58%. lillydrogerie.bg holds second with 543.71K visits and a mobile-leaning mix (12.84% desktop / 87.16% mobile), while fragrantica.com ranks third with 541.89K visits.

Across the leaders, avon-brochure.com is the most mobile-first (100% of visits), whereas madebynaturelabs.com is the most desktop-reliant (100%). Momentum favors sallybeauty.com in the latest month (6,886.96%), while avon-brochure.com shows the steepest pullback. On a yearly view, madebynaturelabs.com posts the strongest expansion (11,015.17%), contrasted with handmasters.bg (-88.94%).

Acquisition patterns also differ: notino.bg is driven primarily by search, notino.bg by direct, and notino.bg by referral; overall, 61 of the top 100 sites are direct-led, 35 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.