Top Beauty & Cosmetics Websites in Brazil

Key Insights on Top Beauty & Cosmetics Websites in Brazil on January 2026

As of January 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 7.94M monthly visits. Its audience skews mobile-first (11.16% desktop / 11.16% mobile), and traffic is up month over month 3.62% and down year over year -17.43%. fragrantica.com.br holds second with 7.05M visits and a mobile-leaning mix (15.99% desktop / 84.01% mobile), while natura.com.br ranks third with 3.74M visits.

Across the leaders, thebeautystore.com is the most mobile-first (100% of visits), whereas lojapeterpaiva.com.br is the most desktop-reliant (65.41%). Momentum favors shopluxo.com.br in the latest month (2,892.71%), while ofertasna.com.br shows the steepest pullback. On a yearly view, thebeautystore.com posts the strongest expansion (14,541.47%), contrasted with oibonita.com.br (-88.02%).

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.