Top Beauty & Cosmetics Websites in Romania

Key Insights on Top Beauty & Cosmetics Websites in Romania on January 2026

As of January 2026, notino.ro leads Beauty & Cosmetics in Romania with 2.7M monthly visits. Its audience skews mobile-first (10.8% desktop / 10.8% mobile), and traffic is down month over month -22.11% and down year over year -4.64%. douglas.ro holds second with 906.7K visits and a mobile-leaning mix (8.73% desktop / 91.27% mobile), while fragrantica.com ranks third with 663.09K visits.

Across the leaders, profumomania.com is the most mobile-first (100% of visits), whereas legendarybarbers.ro is the most desktop-reliant (90.45%). Momentum favors shiseido.co.jp in the latest month (62,086.49%), while nala.ro shows the steepest pullback. On a yearly view, legendarybarbers.ro posts the strongest expansion (131,556.89%), contrasted with chemistscorner.com (-90.49%).

Acquisition patterns also differ: notino.ro is driven primarily by search, notino.ro by direct, and notino.ro by referral; overall, 84 of the top 100 sites are direct-led, 14 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.