Top Apparel & Fashion Websites in Romania

Key Insights on Top Apparel & Fashion Websites in Romania on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Romania with 3.73M monthly visits. Its audience skews mobile-first (8.55% desktop / 8.55% mobile), and traffic is down month over month -16.63% and up year over year 91.14%. hm.com holds second with 1.49M visits and a mobile-leaning mix (13.45% desktop / 86.55% mobile), while sinsay.com ranks third with 1.29M visits.

Across the leaders, fenzy.it is the most mobile-first (100% of visits), whereas gomez.ro is the most desktop-reliant (32.26%). Momentum favors haix.co.uk in the latest month (12,874.73%), while dyfashion.ro shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (161,857.39%), contrasted with mohito.com (-54.69%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.