Top Apparel & Fashion Websites in Hong Kong

Key Insights on Top Apparel & Fashion Websites in Hong Kong on January 2026

As of January 2026, threads.com leads Apparel & Fashion in Hong Kong with 7.62M monthly visits. Its audience skews desktop-first (55.66% desktop / 55.66% mobile), and traffic is up month over month 9.28% and up year over year 988,758%. mercari.com holds second with 946.28K visits and a mobile-leaning mix (48.11% desktop / 51.89% mobile), while zalora.com.hk ranks third with 545.54K visits.

Across the leaders, bloomingdales.sa is the most mobile-first (100% of visits), whereas lightinthebox.com is the most desktop-reliant (100%). Momentum favors lisaangel.co.uk in the latest month (24,170.24%), while skims.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (988,758%), contrasted with jins.com.hk (-55.52%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 84 of the top 100 sites are direct-led, 16 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.