Top Apparel & Fashion Websites in Greece

Key Insights on Top Apparel & Fashion Websites in Greece on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Greece with 3.91M monthly visits. Its audience skews mobile-first (9.76% desktop / 9.76% mobile), and traffic is up month over month 7.12% and up year over year 19.33%. zara.com holds second with 2.77M visits and a mobile-leaning mix (23.7% desktop / 76.3% mobile), while cosmossport.gr ranks third with 2.1M visits.

Across the leaders, herrenausstatter.de is the most mobile-first (99.77% of visits), whereas massimodutti.com is the most desktop-reliant (49.96%). Momentum favors pinko.com in the latest month (946.93%), while paulandshark.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (197,338.02%), contrasted with spartoo.gr (-60.44%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.