Top Apparel & Fashion Websites in Poland

Key Insights on Top Apparel & Fashion Websites in Poland on January 2026

As of January 2026, vinted.pl leads Apparel & Fashion in Poland with 13.18M monthly visits. Its audience skews desktop-first (54.2% desktop / 54.2% mobile), and traffic is up month over month 25.5% and up year over year 16.19%. zalando.pl holds second with 11.3M visits and a mobile-leaning mix (33.63% desktop / 66.37% mobile), while shein.com ranks third with 6.51M visits.

Across the leaders, kmxfashion.pl is the most mobile-first (99.09% of visits), whereas vinted.pl is the most desktop-reliant (54.2%). Momentum favors kmxfashion.pl in the latest month (2,064.62%), while wojas.pl shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (95,915.26%), contrasted with cropp.com (-34.8%).

Acquisition patterns also differ: vinted.pl is driven primarily by search, vinted.pl by direct, and vinted.pl by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.