Top Apparel & Fashion Websites in Spain

Key Insights on Top Apparel & Fashion Websites in Spain on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Spain with 29.86M monthly visits. Its audience skews mobile-first (8.82% desktop / 8.82% mobile), and traffic is down month over month -16.92% and up year over year 121.53%. zara.com holds second with 8.82M visits and a mobile-leaning mix (37.97% desktop / 62.03% mobile), while zalando.es ranks third with 7.32M visits.

Across the leaders, maximiles.com is the most mobile-first (95.78% of visits), whereas karmanow.com is the most desktop-reliant (81.61%). Momentum favors elganso.com in the latest month (237.14%), while guess.eu shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (154,515.19%), contrasted with benetton.com (-38.2%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.