Top Apparel & Fashion Websites in Ireland

Key Insights on Top Apparel & Fashion Websites in Ireland on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Ireland with 2.01M monthly visits. Its audience skews mobile-first (17.9% desktop / 17.9% mobile), and traffic is down month over month -2.37% and up year over year 61.47%. dunnesstores.com holds second with 1.69M visits and a mobile-leaning mix (13.93% desktop / 86.07% mobile), while next.ie ranks third with 1.35M visits.

Across the leaders, pinkspage.com is the most mobile-first (100% of visits), whereas net-a-porter.com is the most desktop-reliant (67.1%). Momentum favors cettire.com in the latest month (2,507.55%), while uniqlo.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (195,505.03%), contrasted with virgo-boutique.com (-42.44%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.