Top Apparel & Fashion Websites in Australia

Key Insights on Top Apparel & Fashion Websites in Australia on January 2026

As of January 2026, myer.com.au leads Apparel & Fashion in Australia with 11.29M monthly visits. Its audience skews mobile-first (27.15% desktop / 27.15% mobile), and traffic is down month over month -29.44% and up year over year 43.93%. shein.com holds second with 8.9M visits and a mobile-leaning mix (31.21% desktop / 68.79% mobile), while theiconic.com.au ranks third with 6.64M visits.

Across the leaders, shapermint.com is the most mobile-first (95.4% of visits), whereas karmanow.com is the most desktop-reliant (77.01%). Momentum favors shapermint.com in the latest month (194.84%), while skechers.com.au shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (103,977.67%), contrasted with skechers.com.au (-6.69%).

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.