Top Banking Websites in Australia

Key Insights on Top Banking Websites in Australia on January 2026

As of January 2026, commbank.com.au leads Banking in Australia with 15.49M monthly visits. Its audience skews mobile-first (42.36% desktop / 42.36% mobile), and traffic is up month over month 10.21% and down year over year -15.6%. nab.com.au holds second with 8.21M visits and a mobile-leaning mix (47.13% desktop / 52.87% mobile), while westpac.com.au ranks third with 6.92M visits.

Across the leaders, bankmuamalat.co.id is the most mobile-first (100% of visits), whereas icicibank.com is the most desktop-reliant (87.39%). Momentum favors payreq.com in the latest month (701.57%), while asb.co.nz shows the steepest pullback. On a yearly view, bankmuamalat.co.id posts the strongest expansion (14,382.74%), contrasted with arcot.com (-65.09%).

Acquisition patterns also differ: commbank.com.au is driven primarily by search, commbank.com.au by direct, and commbank.com.au by referral; overall, 90 of the top 100 sites are direct-led, 4 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.