Top Retail Websites in Australia

Key Insights on Top Retail Websites in Australia on January 2026

As of January 2026, amazon.com.au leads Retail in Australia with 61.34M monthly visits. Its audience skews mobile-first (45.74% desktop / 45.74% mobile), and traffic is up month over month 1.53% and up year over year 2.02%. bunnings.com.au holds second with 31.62M visits and a mobile-leaning mix (26.93% desktop / 73.07% mobile), while kmart.com.au ranks third with 31.19M visits.

Across the leaders, samsung.com is the most mobile-first (87.6% of visits), whereas karmanow.com is the most desktop-reliant (77.01%). Momentum favors cardgames.io in the latest month (173.73%), while adidas.com.au shows the steepest pullback. On a yearly view, peteralexander.com.au posts the strongest expansion (2,244%), contrasted with ozbargain.com.au (-42.18%).

Acquisition patterns also differ: amazon.com.au is driven primarily by search, amazon.com.au by direct, and amazon.com.au by referral; overall, 98 of the top 100 sites are direct-led, 1 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.