Top Retail Websites in Ethiopia

Key Insights on Top Retail Websites in Ethiopia on January 2026

As of January 2026, aliexpress.com leads Retail in Ethiopia with 113.45K monthly visits. Its audience skews desktop-first (97.51% desktop / 97.51% mobile), and traffic is down month over month -23.18% and up year over year 12.08%. ebay.com holds second with 27.79K visits and a desktop-leaning mix (95.6% desktop / 4.4% mobile), while unsplash.com ranks third with 25.48K visits.

Across the leaders, fragrancex.com is the most mobile-first (100% of visits), whereas bhphotovideo.com is the most desktop-reliant (100%). Momentum favors gtracing.com in the latest month (1,627.27%), while ebay.co.uk shows the steepest pullback. On a yearly view, cardgames.io posts the strongest expansion (1,844.73%), contrasted with audible.com (-62.4%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 59 of the top 100 sites are direct-led, 35 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.