Top Retail Websites in Pakistan

Key Insights on Top Retail Websites in Pakistan on January 2026

As of January 2026, daraz.pk leads Retail in Pakistan with 8.71M monthly visits. Its audience skews mobile-first (23.48% desktop / 23.48% mobile), and traffic is up month over month 3.13% and down year over year -43.24%. priceoye.pk holds second with 6.82M visits and a mobile-leaning mix (8.86% desktop / 91.14% mobile), while whatmobile.com.pk ranks third with 3.27M visits.

Across the leaders, sony.co.uk is the most mobile-first (99.8% of visits), whereas unsplash.com is the most desktop-reliant (57.32%). Momentum favors panasonic.com in the latest month (1,554.76%), while goodreads.com shows the steepest pullback. On a yearly view, sony.co.uk posts the strongest expansion (2,903.68%), contrasted with dawaai.pk (-54.92%).

Acquisition patterns also differ: daraz.pk is driven primarily by search, daraz.pk by direct, and daraz.pk by referral; overall, 86 of the top 100 sites are direct-led, 14 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.