Top Retail Websites in the United Kingdom

Key Insights on Top Retail Websites in the United Kingdom on January 2026

As of January 2026, amazon.co.uk leads Retail in the United Kingdom with 250.56M monthly visits. Its audience skews mobile-first (49.37% desktop / 49.37% mobile), and traffic is down month over month -25.74% and down year over year -15.1%. ebay.co.uk holds second with 101.66M visits and a desktop-leaning mix (59.97% desktop / 40.03% mobile), while argos.co.uk ranks third with 41.17M visits.

Across the leaders, shein.com is the most mobile-first (95.46% of visits), whereas karmanow.com is the most desktop-reliant (93.09%). Momentum favors bullionbypost.co.uk in the latest month (29.73%), while smythstoys.com shows the steepest pullback. On a yearly view, jellycat.com posts the strongest expansion (503.54%), contrasted with samsung.com (-45.68%).

Acquisition patterns also differ: amazon.co.uk is driven primarily by search, amazon.co.uk by direct, and amazon.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.