Top Finance Websites in the United Kingdom

Key Insights on Top Finance Websites in the United Kingdom on January 2026

As of January 2026, yahoo.com leads Finance in the United Kingdom with 92.83M monthly visits. Its audience skews desktop-first (57.57% desktop / 57.57% mobile), and traffic is down month over month -13.08% and down year over year -32.05%. paypal.com holds second with 38.91M visits and a mobile-leaning mix (33.89% desktop / 66.11% mobile), while moneysavingexpert.com ranks third with 17.29M visits.

Across the leaders, token.io is the most mobile-first (99.71% of visits), whereas whitebit.com is the most desktop-reliant (91.42%). Momentum favors gold.co.uk in the latest month (86.8%), while love2shop.co.uk shows the steepest pullback. On a yearly view, plaid.com posts the strongest expansion (373.79%), contrasted with businessinsider.com (-51.65%).

Acquisition patterns also differ: yahoo.com is driven primarily by search, yahoo.com by direct, and yahoo.com by referral; overall, 93 of the top 100 sites are direct-led, 0 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.