Top Government Websites in the United Kingdom

Key Insights on Top Government Websites in the United Kingdom on January 2026

As of January 2026, national-lottery.co.uk leads Government in the United Kingdom with 17.83M monthly visits. Its audience skews mobile-first (30.27% desktop / 30.27% mobile), and traffic is down month over month -20.38% and up year over year 9.25%. dwp.gov.uk holds second with 6.68M visits and a mobile-leaning mix (24.26% desktop / 75.74% mobile), while dvla.gov.uk ranks third with 4.41M visits.

Across the leaders, on-device.com is the most mobile-first (99.94% of visits), whereas tlscontact.com is the most desktop-reliant (66.98%). Momentum favors rspb.org.uk in the latest month (58.6%), while on-device.com shows the steepest pullback. On a yearly view, heights.com posts the strongest expansion (310,238.88%), contrasted with lancs.ac.uk (-44.3%).

Acquisition patterns also differ: national-lottery.co.uk is driven primarily by search, national-lottery.co.uk by direct, and national-lottery.co.uk by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.