Top Airlines Websites in the United Kingdom

Key Insights on Top Airlines Websites in the United Kingdom on January 2026

As of January 2026, skyscanner.net leads Airlines in the United Kingdom with 22.36M monthly visits. Its audience skews mobile-first (38.87% desktop / 38.87% mobile), and traffic is up month over month 10.75% and up year over year 13.57%. easyjet.com holds second with 13.11M visits and a mobile-leaning mix (31.76% desktop / 68.24% mobile), while britishairways.com ranks third with 11.19M visits.

Across the leaders, pricenfly.com is the most mobile-first (96.38% of visits), whereas simbrief.com is the most desktop-reliant (87.72%). Momentum favors pricenfly.com in the latest month (64.44%), while simpleflying.com shows the steepest pullback. On a yearly view, avios.com posts the strongest expansion (779.05%), contrasted with airindia.com (-26.85%).

Acquisition patterns also differ: skyscanner.net is driven primarily by search, skyscanner.net by direct, and skyscanner.net by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.