Top Automotive Websites in the United Kingdom

Key Insights on Top Automotive Websites in the United Kingdom on January 2026

As of January 2026, autotrader.co.uk leads Automotive in the United Kingdom with 23.88M monthly visits. Its audience skews mobile-first (39.13% desktop / 39.13% mobile), and traffic is down month over month -6.81% and up year over year 8.95%. halfords.com holds second with 11.91M visits and a mobile-leaning mix (14.1% desktop / 85.9% mobile), while gumtree.com ranks third with 10.38M visits.

Across the leaders, planmyservice.com is the most mobile-first (95.14% of visits), whereas autosport.com is the most desktop-reliant (61.89%). Momentum favors dvlaauction.co.uk in the latest month (58.46%), while formula1.com shows the steepest pullback. On a yearly view, planmyservice.com posts the strongest expansion (312.67%), contrasted with autoexpress.co.uk (-35.27%).

Acquisition patterns also differ: autotrader.co.uk is driven primarily by search, autotrader.co.uk by direct, and autotrader.co.uk by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.