Top Automotive Websites in Italy

Key Insights on Top Automotive Websites in Italy on January 2026

As of January 2026, autoscout24.it leads Automotive in Italy with 12.75M monthly visits. Its audience skews mobile-first (35.86% desktop / 35.86% mobile), and traffic is up month over month 28.82% and down year over year -5.72%. motorsport.com holds second with 5.88M visits and a mobile-leaning mix (10.56% desktop / 89.44% mobile), while alvolante.it ranks third with 5.73M visits.

Across the leaders, f1grandprix.it is the most mobile-first (100% of visits), whereas wallapop.com is the most desktop-reliant (60.21%). Momentum favors alpinestars.com in the latest month (357.57%), while speedme.ru shows the steepest pullback. On a yearly view, moreno-fcagroup.it posts the strongest expansion (513,377.56%), contrasted with motor1.com (-40.14%).

Acquisition patterns also differ: autoscout24.it is driven primarily by search, autoscout24.it by direct, and autoscout24.it by referral; overall, 88 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.