Top Apparel & Fashion Websites in Italy

Key Insights on Top Apparel & Fashion Websites in Italy on January 2026

As of January 2026, previterapelletteria.it leads Apparel & Fashion in Italy with 37.94M monthly visits. Its audience skews mobile-first (10.56% desktop / 10.56% mobile), and traffic is up month over month 113.14% and up year over year 3,472,525.2%. shein.com holds second with 25.34M visits and a mobile-leaning mix (6.6% desktop / 93.4% mobile), while vinted.it ranks third with 15.21M visits.

Across the leaders, bantoa.com is the most mobile-first (98.33% of visits), whereas spartoo.it is the most desktop-reliant (83.72%). Momentum favors scarpescarpestore.com in the latest month (247.81%), while piazzaitalia.it shows the steepest pullback. On a yearly view, previterapelletteria.it posts the strongest expansion (3,472,525.2%), contrasted with originalmarines.com (-27.42%).

Acquisition patterns also differ: previterapelletteria.it is driven primarily by search, previterapelletteria.it by direct, and previterapelletteria.it by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.