Top Advertising & Marketing Websites in Italy

Key Insights on Top Advertising & Marketing Websites in Italy on January 2026

As of January 2026, gfk.com leads Advertising & Marketing in Italy with 2.05M monthly visits. Its audience skews mobile-first (3.51% desktop / 3.51% mobile), and traffic is up month over month 19.12% and down year over year -56.27%. ciaopeople.it holds second with 1.7M visits and a mobile-leaning mix (4.04% desktop / 95.96% mobile), while appcast.io ranks third with 1.28M visits.

Across the leaders, tresensa.com is the most mobile-first (100% of visits), whereas postpickr.com is the most desktop-reliant (100%). Momentum favors bazaarvoice.com in the latest month (232.43%), while sheerid.com shows the steepest pullback. On a yearly view, adup-tech.com posts the strongest expansion (484,087.8%), contrasted with gfk.com (-56.27%).

Acquisition patterns also differ: gfk.com is driven primarily by search, gfk.com by direct, and gfk.com by referral; overall, 78 of the top 100 sites are direct-led, 8 are search-led, and 13 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.