Top Advertising & Marketing Websites in Poland

Key Insights on Top Advertising & Marketing Websites in Poland on January 2026

As of January 2026, home.pl leads Advertising & Marketing in Poland with 4.4M monthly visits. Its audience skews desktop-first (63.4% desktop / 63.4% mobile), and traffic is up month over month 9.49% and down year over year -7.52%. gemius.com holds second with 2.94M visits and a desktop-leaning mix (76.77% desktop / 23.23% mobile), while cyberfolks.pl ranks third with 2.17M visits.

Across the leaders, smadex.com is the most mobile-first (99.98% of visits), whereas semstorm.com is the most desktop-reliant (100%). Momentum favors uniqueone.pl in the latest month (1,701.54%), while sheerid.com shows the steepest pullback. On a yearly view, convertri.com posts the strongest expansion (7,914.15%), contrasted with smadex.com (-50.2%).

Acquisition patterns also differ: home.pl is driven primarily by search, home.pl by direct, and home.pl by referral; overall, 85 of the top 100 sites are direct-led, 9 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.