Top Retail Websites in Poland

Key Insights on Top Retail Websites in Poland on January 2026

As of January 2026, allegro.pl leads Retail in Poland with 154.29M monthly visits. Its audience skews mobile-first (41.41% desktop / 41.41% mobile), and traffic is down month over month -0.58% and down year over year -12.24%. olx.pl holds second with 83.35M visits and a mobile-leaning mix (39.08% desktop / 60.92% mobile), while mediaexpert.pl ranks third with 55.94M visits.

Across the leaders, ixbt.com is the most mobile-first (99% of visits), whereas letyshops.com is the most desktop-reliant (80.57%). Momentum favors 4f.com.pl in the latest month (114.99%), while rossmann.pl shows the steepest pullback. On a yearly view, lamoda.pl posts the strongest expansion (120.4%), contrasted with taniaksiazka.pl (-36.17%).

Acquisition patterns also differ: allegro.pl is driven primarily by search, allegro.pl by direct, and allegro.pl by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.