Top Retail Websites in France

Key Insights on Top Retail Websites in France on January 2026

As of January 2026, amazon.fr leads Retail in France with 164.37M monthly visits. Its audience skews mobile-first (40.66% desktop / 40.66% mobile), and traffic is down month over month -5.46% and down year over year -9.18%. aliexpress.com holds second with 41.9M visits and a mobile-leaning mix (41.15% desktop / 58.85% mobile), while marmiton.org ranks third with 36.25M visits.

Across the leaders, amzn.to is the most mobile-first (96.7% of visits), whereas vinted.fr is the most desktop-reliant (63.97%). Momentum favors spartoo.com in the latest month (78.87%), while playstation.com shows the steepest pullback. On a yearly view, galerieslafayette.com posts the strongest expansion (108.3%), contrasted with aufeminin.com (-42.35%).

Acquisition patterns also differ: amazon.fr is driven primarily by search, amazon.fr by direct, and amazon.fr by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.