Top Retail Websites in the World

Key Insights on Top Retail Websites in the World on January 2026

As of January 2026, aliexpress.com leads Retail in the World with 705.86M monthly visits. Its audience skews mobile-first (41.64% desktop / 41.64% mobile), and traffic is up month over month 4.39% and down year over year -9.22%. ebay.com holds second with 532.44M visits and a mobile-leaning mix (47.67% desktop / 52.33% mobile), while walmart.com ranks third with 503.93M visits.

Across the leaders, amzn.to is the most mobile-first (94.93% of visits), whereas avito.ru is the most desktop-reliant (69.22%). Momentum favors pokemon.com in the latest month (17.7%), while kohls.com shows the steepest pullback. On a yearly view, kmail-lists.com posts the strongest expansion (91.43%), contrasted with amazon.in (-39.5%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.