Top Retail Websites in Rwanda

Key Insights on Top Retail Websites in Rwanda on January 2026

As of January 2026, aliexpress.com leads Retail in Rwanda with 59.98K monthly visits. Its audience skews desktop-first (98.66% desktop / 98.66% mobile), and traffic is down month over month -29.45% and up year over year 24.98%. ebay.com holds second with 14.12K visits and a desktop-leaning mix (99.79% desktop / 0.21% mobile), while hp.com ranks third with 9.26K visits.

Across the leaders, mango.com is the most mobile-first (81.79% of visits), whereas xbox.com is the most desktop-reliant (100%). Momentum favors 2ememain.be in the latest month (1,201.75%), while nike.com shows the steepest pullback. On a yearly view, argos.co.uk posts the strongest expansion (1,404.73%), contrasted with jiji.ug (-93.47%).

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 64 of the top 100 sites are direct-led, 22 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.