Top Retail Websites in Kazakhstan

Key Insights on Top Retail Websites in Kazakhstan on January 2026

As of January 2026, kaspi.kz leads Retail in Kazakhstan with 2.32M monthly visits. Its audience skews desktop-first (90.91% desktop / 90.91% mobile), and traffic is down month over month -9.86% and down year over year -21.79%. olx.kz holds second with 1.26M visits and a desktop-leaning mix (83.51% desktop / 16.49% mobile), while wildberries.ru ranks third with 1M visits.

Across the leaders, kosmetista.ru is the most mobile-first (92.8% of visits), whereas tmall.com is the most desktop-reliant (100%). Momentum favors it4profit.com in the latest month (102.23%), while monamie.kz shows the steepest pullback. On a yearly view, wildberries.kz posts the strongest expansion (1,792.31%), contrasted with 1000.menu (-72.9%).

Acquisition patterns also differ: kaspi.kz is driven primarily by search, kaspi.kz by direct, and kaspi.kz by referral; overall, 57 of the top 100 sites are direct-led, 41 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.