Top Retail Websites in the Netherlands

Key Insights on Top Retail Websites in the Netherlands on January 2026

As of January 2026, bol.com leads Retail in the Netherlands with 63.29M monthly visits. Its audience skews mobile-first (31.23% desktop / 31.23% mobile), and traffic is down month over month -12.14% and up year over year 2.26%. marktplaats.nl holds second with 37.12M visits and a mobile-leaning mix (47.1% desktop / 52.9% mobile), while amazon.nl ranks third with 27.12M visits.

Across the leaders, reclamefolder.nl is the most mobile-first (91.9% of visits), whereas vinted.nl is the most desktop-reliant (66.23%). Momentum favors hellofresh.nl in the latest month (130.95%), while gall.nl shows the steepest pullback. On a yearly view, uniqlo.com posts the strongest expansion (120.33%), contrasted with bax-shop.nl (-31.16%).

Acquisition patterns also differ: bol.com is driven primarily by search, bol.com by direct, and bol.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.