Top Apparel & Fashion Websites in the Netherlands

Key Insights on Top Apparel & Fashion Websites in the Netherlands on January 2026

As of January 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 10.54M monthly visits. Its audience skews mobile-first (35.93% desktop / 35.93% mobile), and traffic is up month over month 7.75% and up year over year 8.9%. vinted.nl holds second with 5.47M visits and a desktop-leaning mix (66.23% desktop / 33.77% mobile), while hm.com ranks third with 4.62M visits.

Across the leaders, cecil.de is the most mobile-first (100% of visits), whereas webshopapp.com is the most desktop-reliant (81.96%). Momentum favors sweetjewellery.nl in the latest month (624.37%), while louisvuitton.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (58,152.08%), contrasted with norah.eu (-33.96%).

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.