Top Apparel & Fashion Websites in Armenia

Key Insights on Top Apparel & Fashion Websites in Armenia on January 2026

As of January 2026, zara.com leads Apparel & Fashion in Armenia with 60.19K monthly visits. Its audience skews desktop-first (96.91% desktop / 96.91% mobile), and traffic is up month over month 11.87% and down year over year -13.17%. threads.com holds second with 33.04K visits and a desktop-leaning mix (98.14% desktop / 1.86% mobile), while massimodutti.com ranks third with 20.9K visits.

Across the leaders, na-kd.com is the most mobile-first (49.66% of visits), whereas hm.com is the most desktop-reliant (100%). Momentum favors stoneisland.com in the latest month (6,771.7%), while italist.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (215,863.08%), contrasted with zalando.es (-48.37%).

Acquisition patterns also differ: zara.com is driven primarily by search, zara.com by direct, and zara.com by referral; overall, 84 of the top 100 sites are direct-led, 12 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.