Top Apparel & Fashion Websites in Estonia

Key Insights on Top Apparel & Fashion Websites in Estonia on January 2026

As of January 2026, aboutyou.ee leads Apparel & Fashion in Estonia with 101.35K monthly visits. Its audience skews desktop-first (91.71% desktop / 91.71% mobile), and traffic is up month over month 3.35% and down year over year -3.25%. threads.com holds second with 97.73K visits and a desktop-leaning mix (88.06% desktop / 11.94% mobile), while reserved.com ranks third with 75.81K visits.

Across the leaders, beautifulearthboutique.com is the most mobile-first (100% of visits), whereas vestiairecollective.com is the most desktop-reliant (100%). Momentum favors parfois.com in the latest month (3,333.2%), while beautifulearthboutique.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (86,845.06%), contrasted with mugavik.ee (-55.76%).

Acquisition patterns also differ: aboutyou.ee is driven primarily by search, aboutyou.ee by direct, and aboutyou.ee by referral; overall, 79 of the top 100 sites are direct-led, 14 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.