Top Travel & Tourism Websites in Estonia

Key Insights on Top Travel & Tourism Websites in Estonia on January 2026

As of January 2026, booking.com leads Travel & Tourism in Estonia with 477.35K monthly visits. Its audience skews desktop-first (93.39% desktop / 93.39% mobile), and traffic is up month over month 20.04% and down year over year -2.39%. trip.ee holds second with 126.69K visits and a desktop-leaning mix (68.23% desktop / 31.77% mobile), while skyscanner.net ranks third with 101.87K visits.

Across the leaders, tallinn-airport.ee is the most mobile-first (100% of visits), whereas tuusik.ee is the most desktop-reliant (100%). Momentum favors nettikaravaani.com in the latest month (3,723.42%), while omio.com shows the steepest pullback. On a yearly view, hurtigruten.com posts the strongest expansion (753.76%), contrasted with tallinn-airport.ee (-58.38%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 66 of the top 100 sites are direct-led, 25 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.