Top Travel & Tourism Websites in the United Arab Emirates

Key Insights on Top Travel & Tourism Websites in the United Arab Emirates on January 2026

As of January 2026, booking.com leads Travel & Tourism in the United Arab Emirates with 1.95M monthly visits. Its audience skews desktop-first (52.86% desktop / 52.86% mobile), and traffic is down month over month -14.34% and down year over year -5.03%. emirates.com holds second with 1.7M visits and a mobile-leaning mix (42.86% desktop / 57.14% mobile), while airarabia.com ranks third with 1.46M visits.

Across the leaders, volaboutique.co.za is the most mobile-first (100% of visits), whereas alhind.com is the most desktop-reliant (94.12%). Momentum favors omio.co.kr in the latest month (68,557.53%), while visitabudhabi.ae shows the steepest pullback. On a yearly view, changirecommends.com posts the strongest expansion (53,770.33%), contrasted with whatson.ae (-84.69%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.