Top Travel & Tourism Websites in Israel

Key Insights on Top Travel & Tourism Websites in Israel on January 2026

As of January 2026, booking.com leads Travel & Tourism in Israel with 4.49M monthly visits. Its audience skews mobile-first (47.4% desktop / 47.4% mobile), and traffic is down month over month -11.95% and up year over year 29.84%. elal.com holds second with 3.05M visits and a mobile-leaning mix (35.88% desktop / 64.12% mobile), while skyscanner.co.il ranks third with 1.62M visits.

Across the leaders, wiportugal.org is the most mobile-first (100% of visits), whereas kayak.com is the most desktop-reliant (71.27%). Momentum favors thetopvillas.com in the latest month (115,516.66%), while viator.com shows the steepest pullback. On a yearly view, russianemirates.com posts the strongest expansion (932.65%), contrasted with masa.co.il (-36.71%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 84 of the top 100 sites are direct-led, 11 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.