Top Travel & Tourism Websites in Australia

Key Insights on Top Travel & Tourism Websites in Australia on January 2026

As of January 2026, booking.com leads Travel & Tourism in Australia with 12.68M monthly visits. Its audience skews desktop-first (52.74% desktop / 52.74% mobile), and traffic is up month over month 14.8% and down year over year -0.48%. qantas.com holds second with 9.92M visits and a mobile-leaning mix (44.44% desktop / 55.56% mobile), while jetstar.com ranks third with 7.71M visits.

Across the leaders, shoalhaven.com is the most mobile-first (99.03% of visits), whereas wanderlog.com is the most desktop-reliant (74.97%). Momentum favors visitmacedonranges.com in the latest month (7,316.27%), while southaustralia.com shows the steepest pullback. On a yearly view, travelandtourworld.com posts the strongest expansion (834.59%), contrasted with princess.com (-49.36%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.