Top Travel & Tourism Websites in Vietnam

Key Insights on Top Travel & Tourism Websites in Vietnam on January 2026

As of January 2026, traveloka.com leads Travel & Tourism in Vietnam with 1.85M monthly visits. Its audience skews mobile-first (41.2% desktop / 41.2% mobile), and traffic is up month over month 73.14% and down year over year -33.13%. booking.com holds second with 1.76M visits and a desktop-leaning mix (53.39% desktop / 46.61% mobile), while agoda.com ranks third with 1.32M visits.

Across the leaders, tripmydream.com is the most mobile-first (99.89% of visits), whereas amadeus.com is the most desktop-reliant (100%). Momentum favors opodo.com in the latest month (67,811.11%), while baokhanhhoa.vn shows the steepest pullback. On a yearly view, avios.com posts the strongest expansion (11,423.69%), contrasted with mytour.vn (-58.22%).

Acquisition patterns also differ: traveloka.com is driven primarily by search, traveloka.com by direct, and traveloka.com by referral; overall, 70 of the top 100 sites are direct-led, 29 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.