Top Travel & Tourism Websites in Malaysia

Key Insights on Top Travel & Tourism Websites in Malaysia on January 2026

As of January 2026, trip.com leads Travel & Tourism in Malaysia with 7.42M monthly visits. Its audience skews mobile-first (44.67% desktop / 44.67% mobile), and traffic is down month over month -3.81% and up year over year 99.93%. agoda.com holds second with 4.31M visits and a mobile-leaning mix (27.4% desktop / 72.6% mobile), while booking.com ranks third with 3.71M visits.

Across the leaders, pergidulu.com is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (75.44%). Momentum favors travelagent.my in the latest month (5,889.43%), while hilton.com shows the steepest pullback. On a yearly view, aupairworld.com posts the strongest expansion (4,770.69%), contrasted with skylineluge.com (-60.06%).

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 85 of the top 100 sites are direct-led, 12 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.