Top Travel & Tourism Websites in Switzerland

Key Insights on Top Travel & Tourism Websites in Switzerland on January 2026

As of January 2026, booking.com leads Travel & Tourism in Switzerland with 4.99M monthly visits. Its audience skews desktop-first (57.14% desktop / 57.14% mobile), and traffic is up month over month 30.63% and down year over year -3.76%. sbb.ch holds second with 4.41M visits and a mobile-leaning mix (46.07% desktop / 53.93% mobile), while swisspass.ch ranks third with 1.54M visits.

Across the leaders, wetterprognose-wettervorhersage.de is the most mobile-first (98.63% of visits), whereas marriott.com is the most desktop-reliant (76.78%). Momentum favors montafon.at in the latest month (1,757.01%), while europapark.de shows the steepest pullback. On a yearly view, lichtfestivalluzern.ch posts the strongest expansion (211.86%), contrasted with kachelmannwetter.com (-37.98%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 87 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.