Top Insurance Websites in Switzerland

Key Insights on Top Insurance Websites in Switzerland on January 2026

As of January 2026, flatfox.ch leads Insurance in Switzerland with 1.08M monthly visits. Its audience skews mobile-first (45.09% desktop / 45.09% mobile), and traffic is up month over month 37.33% and down year over year -14.23%. axa.ch holds second with 871.87K visits and a desktop-leaning mix (53.79% desktop / 46.21% mobile), while helsana.ch ranks third with 624.05K visits.

Across the leaders, zahnzusatzversicherung-direkt.de is the most mobile-first (100% of visits), whereas asga.ch is the most desktop-reliant (100%). Momentum favors vhv.de in the latest month (11,794.65%), while cap.ch shows the steepest pullback. On a yearly view, zahnzusatzversicherung-direkt.de posts the strongest expansion (82,614.88%), contrasted with swisslife-select.ch (-49.33%).

Acquisition patterns also differ: flatfox.ch is driven primarily by search, flatfox.ch by direct, and flatfox.ch by referral; overall, 81 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.