Top Insurance Websites in Zambia

Key Insights on Top Insurance Websites in Zambia on January 2026

As of January 2026, workers.com.zm leads Insurance in Zambia with 17.6K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 164.17% and up year over year 56.04%. picz.co.zm holds second with 4.51K visits and a desktop-leaning mix (99% desktop / 1% mobile), while prudential.co.zm ranks third with 1.64K visits.

Across the leaders, ecic.co.za is the most mobile-first (100% of visits), whereas workers.com.zm is the most desktop-reliant (100%). Momentum favors momentum.co.za in the latest month (521.88%), while actuaries.org.uk shows the steepest pullback. On a yearly view, hollard.co.za posts the strongest expansion (61,300%), contrasted with wallethub.com (-75.36%).

Acquisition patterns also differ: workers.com.zm is driven primarily by search, workers.com.zm by direct, and workers.com.zm by referral; overall, 38 of the top 89 sites are direct-led, 37 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.