Top Insurance Websites in India

Key Insights on Top Insurance Websites in India on January 2026

As of January 2026, policybazaar.com leads Insurance in India with 24.78M monthly visits. Its audience skews mobile-first (9.69% desktop / 9.69% mobile), and traffic is up month over month 18.04% and up year over year 55.06%. licindia.in holds second with 13.24M visits and a mobile-leaning mix (14.63% desktop / 85.37% mobile), while aia.org ranks third with 7.14M visits.

Across the leaders, bjaz.in is the most mobile-first (99.58% of visits), whereas availity.com is the most desktop-reliant (100%). Momentum favors aia.org in the latest month (121,604.79%), while pmfby.gov.in shows the steepest pullback. On a yearly view, sabsepehlelifeinsurance.com posts the strongest expansion (139,362.38%), contrasted with maxlifeinsurance.com (-46.03%).

Acquisition patterns also differ: policybazaar.com is driven primarily by search, policybazaar.com by direct, and policybazaar.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.