Top Insurance Websites in Germany

Key Insights on Top Insurance Websites in Germany on January 2026

As of January 2026, aok.de leads Insurance in Germany with 12.2M monthly visits. Its audience skews mobile-first (16.16% desktop / 16.16% mobile), and traffic is up month over month 11.27% and down year over year -12.66%. tk.de holds second with 9.79M visits and a mobile-leaning mix (28.36% desktop / 71.64% mobile), while allianz.de ranks third with 5.43M visits.

Across the leaders, digital-assistance.com is the most mobile-first (99.81% of visits), whereas mlp.de is the most desktop-reliant (80.61%). Momentum favors acl.lu in the latest month (1,888.51%), while minijob-zentrale.de shows the steepest pullback. On a yearly view, digital-assistance.com posts the strongest expansion (1,660.81%), contrasted with promietrecht.de (-52.27%).

Acquisition patterns also differ: aok.de is driven primarily by search, aok.de by direct, and aok.de by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.