Top Market Research Websites in Germany

Key Insights on Top Market Research Websites in Germany on January 2026

As of January 2026, qualtrics.com leads Market Research in Germany with 2.25M monthly visits. Its audience skews mobile-first (24.85% desktop / 24.85% mobile), and traffic is down month over month -3.33% and up year over year 11.95%. surveymonkey.com holds second with 1.65M visits and a mobile-leaning mix (14.53% desktop / 85.47% mobile), while alchemer.com ranks third with 484.29K visits.

Across the leaders, elelectoral.com is the most mobile-first (100% of visits), whereas researchnow.com is the most desktop-reliant (100%). Momentum favors valueline.com in the latest month (22,417.43%), while psyma.com shows the steepest pullback. On a yearly view, numberanalytics.com posts the strongest expansion (164,342.7%), contrasted with gfk.com (-58.45%).

Acquisition patterns also differ: qualtrics.com is driven primarily by search, qualtrics.com by direct, and qualtrics.com by referral; overall, 65 of the top 100 sites are direct-led, 12 are search-led, and 23 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.