Top Beauty & Cosmetics Websites in Germany

Key Insights on Top Beauty & Cosmetics Websites in Germany on January 2026

As of January 2026, douglas.de leads Beauty & Cosmetics in Germany with 5.47M monthly visits. Its audience skews mobile-first (25.37% desktop / 25.37% mobile), and traffic is down month over month -22.94% and down year over year -2.69%. flaconi.de holds second with 4.16M visits and a mobile-leaning mix (20.23% desktop / 79.77% mobile), while parfumo.de ranks third with 3.59M visits.

Across the leaders, houseoflashes.com is the most mobile-first (99.9% of visits), whereas makeup.com.ua is the most desktop-reliant (62.12%). Momentum favors neofollics.com in the latest month (9,626.45%), while neonail.de shows the steepest pullback. On a yearly view, lvnea.com posts the strongest expansion (37,250.37%), contrasted with nivea.de (-52.39%).

Acquisition patterns also differ: douglas.de is driven primarily by search, douglas.de by direct, and douglas.de by referral; overall, 91 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.