Top Beauty & Cosmetics Websites in Turkey

Key Insights on Top Beauty & Cosmetics Websites in Turkey on January 2026

As of January 2026, gratis.com leads Beauty & Cosmetics in Turkey with 3.69M monthly visits. Its audience skews mobile-first (12.01% desktop / 12.01% mobile), and traffic is down month over month -14.23% and up year over year 54.75%. watsons.com.tr holds second with 2.1M visits and a mobile-leaning mix (11.84% desktop / 88.16% mobile), while fragrantica.com ranks third with 1.95M visits.

Across the leaders, glamtouch.co.uk is the most mobile-first (100% of visits), whereas avon.com.tr is the most desktop-reliant (67.11%). Momentum favors thegelbottle.com in the latest month (124,153.84%), while nivea.com.tr shows the steepest pullback. On a yearly view, nailsbeautysupplies.com posts the strongest expansion (96,818%), contrasted with procsin.com (-75.84%).

Acquisition patterns also differ: gratis.com is driven primarily by search, gratis.com by direct, and gratis.com by referral; overall, 69 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.