Top Beauty & Cosmetics Websites in Switzerland

Key Insights on Top Beauty & Cosmetics Websites in Switzerland on January 2026

As of January 2026, douglas.ch leads Beauty & Cosmetics in Switzerland with 389.43K monthly visits. Its audience skews mobile-first (23.72% desktop / 23.72% mobile), and traffic is down month over month -51.56% and up year over year 30.59%. notino.ch holds second with 287.02K visits and a mobile-leaning mix (43.05% desktop / 56.95% mobile), while benu.ch ranks third with 272.33K visits.

Across the leaders, artofbeautycosmetic.ch is the most mobile-first (100% of visits), whereas stylevana.com is the most desktop-reliant (100%). Momentum favors loreal-paris.de in the latest month (18,446.15%), while kneipp.com shows the steepest pullback. On a yearly view, artofbeautycosmetic.ch posts the strongest expansion (3,092.5%), contrasted with marionnaud.ch (-42.79%).

Acquisition patterns also differ: douglas.ch is driven primarily by search, douglas.ch by direct, and douglas.ch by referral; overall, 76 of the top 100 sites are direct-led, 15 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

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